After obtaining a BA (hons) in history from Nottingham Trent University, Michael began a career in marketing with Touch Local before moving into healthcare with the NHS. Here he was responsible for marketing and communications in the care services sector. Michael worked on a number of high profile campaigns with the Department of Health including suicide prevention, mental health stigma and dementia. He moved into the life sciences industry working for Bioventus and Smith & Nephew. Here he helped to significantly grow their digital prescence and launched a number of international campaigns, including the world’s first global social media channels for medical devices.
Michael joined Avacta Life Sciences in 2014. He leads the marketing team, being responsible for all of the department's activity including offline, digital and social.